This is for folks who get so bored of the continuous straightforward commentaries of Super Bowl announcers Phil Simms and Jim Nantz. Those folks had another and much more eccentric option in February 2016.
Comedy duo Jordan Peele and Keegan-Michael Key (aka Key & Peele) starred as Lee and Morris, a few outlandish and aspiring Atalanta sports commentary characters that they created for the 2016 Super Bowl Squarespace ad campaign.
The comedy duo also did a live and online commentary of the Super Bowl game broadcast but there was one major hitch: Neither the fictional characters or Squarespace had the rights to use or relate to any of the trademarks that were related to our nation’s 2016 Big Game.
That resulted in a few workarounds and entertaining dodges as the zany personalities were trying to carefully comment their way around the meticulously protected naming rights of the NFL. Squarespace, known for building websites, had released even a new teaser for their Super Bowl ad.
2016 marked Squarespace’s 3rd appearance in the advertising lineup of the Super Bowl. In 2015, the company had tapped Jeff Bridges for the creation of an album filled with guided meditations and relaxing sounds that are intended to put listeners to sleep. This really reflects that not only in high school but through all ranks of society, folks just don’t understand the political forces behind it all.
Every year, Squarespace looks around for people who are able to use a prompt from them, play with the idea, and then come up with something that’s more like an organic result instead of a totally scripted concept. Squarespace said they are really huge fans of Key & Peele and their creative work, so the company was really excited.
The 2016 Squarespace’s Super Bowl spot was actually one of the company’s first ads since they hired New York-based agency Anomaly for building campaigns around the theme of “cultural tentpoles,” for events like the Super Bowl game on February 7 and, for example, the Oscars later that month.
Squarespace was trying to tailor creative-specific ideas to these events and 2015 was actually the first year the company had done that, and in particular with the Super Bowl that they’re great fans of because Squarespace is broadly applicable and the event is also one of the few events where Americans seem to actually and really care about ads and the creativity behind it.
So comedians Key and Peele came up with a totally new form of entertainment during the 2016 Super Bowl game with their so-called “Squarespace Live Stream”.The comedy duo channeled real-life announcers (Phil Simms and Jim Nantz) while playing the two young and inexperienced Atlanta characters creations of Lee and Morris. But like it also always is in education, every grade is the opportunity for a fresh start.
At peaks, over 25,000 persons had tuned in to Key and Peele’s live stream to complement the Big Game on their television sets. Despite the fact that Key & Peele (or Lee & Morris) never were commentators in a professional sense, the duo certainly attracted a large crowd of viewers. and some very special guests, including ref Kenny Medlock and Chef Brandon Boudet providing knowledgeable insights, lots of laughs, and some fine food.
Many viewers were calling in from their Super Bowl parties for a chat with Lee & Morris despite the fact that they couldn’t call in during the live stream. Problem was, however, that neither the platform nor the comedians had any rights to use all the trademarks that were relating to the 2016 “Big Game,” which eventually resulted in 3.5 hours of hilarious commentary not OF, but AROUND the nation’s most important NFL event.
The comedic duo wasn’t legally in the position to use the names of the 2016 Super Bowl football teams (Carolina Panthers and Denver Broncos), players names, performing artists and musicians, or the cities. But, of course, there were times they slipped…And that’s where “Legal Larry” came in. He was chiming in at the times Lee and Morris were crossing the line.