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Advice to a Young Person Starting College

Oh, mercy! Have the years brought wisdom with the wrinkles for me to dare offer advice to the young?

Could relating my first day at The University of Chicago weeping with my weeping parents—who lived less than an hour away by car for gosh sakes!—touch an emotion that would resonate with anyone else?

Could my sophomore epiphany that I was undergoing some Mobius strip kind of turning inward and then outward help anyone else who might be aware that they, too, were undergoing some kind of metamorphosis?

Could my joy in my third year that I could concentrate on my major and not have to struggle any longer with Aristotle or readings in The People Shall Judge help those who are equally eager to get on with the business of becoming USEFUL?

As a transfer student, I had been mitigated from The History of Western Civilization.
What a crime.

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Students Get Heard! Your Guide to the CNN – YouTube Debates

For many years, one of the biggest challenges of presidential candidates has been trying to penetrate the youngest audience of the voting demographic. And where do you find the majority of these individuals? In college, of course! Being able to vote comes right around the time many teenagers graduate from high school.

It’s also right around the time they start buying cigarettes and partying out of control as the revelation that they are adults who have to fend for themselves looms before them. Because of the freedoms that are rewarded to the 18-year-old, they often put politics way on the backburner; we’re talking a commercial kitchen that works 500 person banquets here, and “who’s running for president” is in dry storage.

Now, because of the easily manipulated youth market, presidential hopefuls have always reached out to the younger generation but mostly failed to convert as many troops to the war that they hoped to. Recent commercial involvement has included events like MTV’s “Rock The Vote” tours to entice the kids to vote. The success of these attempts to make politics “cool” can be argued, but the fact of the matter is they’ve never taken the newly anointed voters seriously enough to warrant them a vote in return.

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How to talk to a CEO about online marketing and branding

First of all, a great Happy Ne Year to everyone! So by now, your Website has been live for a while, and it’s time to tell the CEO how the site is doing. Without much trouble, you can tell the boss how many people show up and how many pages they look at. You can show him or her some pie charts indicating which pages are the most popular, and what time of day most users scrutinize your site.

In short, you know your site is serving pages. Now is the time to examine how well it is serving your company.

The difficulty in performing that analysis: Nobody has a firm handle on what standard accounting practices look like online. What exactly is a pageview? How do you define stickiness? What’s the difference between abandonment and attrition? You may have a clear idea.

But try comparing your numerical results to those compiled by others groups in your company, and you’ll find that each group has used different standards, metrics, and measurements.

First, the vocabulary

So, you need to standardize those metrics. The first step is to determine and publish your goals. Get everybody heading in the same direction. Nobody said herding cats was easy, just necessary. Get feedback from all stakeholders in your organization and, most especially, upper management.

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